When British people think of the US, they think superficial and fat. The opinion and common perception of the US is that it is this big consumer that is over materialized and as a result is very fake.
A lot of the US consists of advertisements and shopping and money. Whereas in somewhere like England that is a bit smaller and a bit more quaint, those aspects are not the top priority. A big thing that Brit's have trouble understanding is the concept of fake christmas trees. Fake christmas trees that can be reused every year are becoming more and more popular in the US. Real christmas trees aren't actually that common anymore. My family obviously still buys real trees because we are English and it is what we have always done. However, I actually can't think of any American's off of the top of my head that has a real christmas tree.
Another common perception that the UK has of the US is obesity. Due to the large amount of fast food, processed food, factory farms etc., there is a very high rate of diabetes and obesity. However, Brit's take this data and do what the American's do with the teeth stereotype. We generalize it and assume that everyone in America is extremely overweight.
There are also a lot of cultural stereotypes that the UK consider. For example, there are the ditsy blondes, the rednecks, the gangsters and then the cowboys. Because America is so large and is divided into different states, we don't assume that everyone is culturally the same. However, we do over stereotype people and it can often come across as insulting. For example, we may assume that everyone in the south has a gun, or that every African American woman was pregnant at 15 etc.
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